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Home / News / TraceTracker Asset: Internet-based system for tracking movements of tools, equipment and vehicles in near real-time

TraceTracker Asset: Internet-based system for tracking movements of tools, equipment and vehicles in near real-time

05.07.2011 >> TraceTracker Asset: Internet-based system for tracking movements of tools, equipment and vehicles in near real-time

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TraceTracker Asset: Internet-based system for tracking movements of tools, equipment and vehicles in near real-time

Viareggio, July 5th 2011
TraceTracker, a leader in traceability and asset tracking software is using CAEN RFID as supplier of RFID technology for use in a new software solution for the construction industry.

In March of 2011, TraceTracker unveiled a new web-based system called TraceTracker Asset that tracks tools, equipment and vehicles in near real-time. The system follows equipment movements on project sites and between projects using a combination of RFID and GPS technology. Each unit is marked with a simple tag and ID number that can be tracked automatically by radio-based reading devices (RFID) mounted on containers and vehicles. Online interfaces with maps and reports enable users to cut costs by reducing slack time, project delays and theft.

The system is made possible by a number of partners and suppliers including CAEN RFID. Data capture is enabled by the Shepherd Platform from Telenor Objects. The local data capture is designed and provided by HRAFN AS, the leading RFID specialist in the Nordics. Technology from CAEN RFID and Owasys ensures robust and secure functionality, all assembled to a plug&play unit by Profi AS. The data capture process follows industry standards, such as the use of EPCIS from GS1.

"CAEN RFID was chosen as the reader supplier because of their robust serial-based protocol that enabled HRAFN to construct a robust appliance with little of source of errors and 24/7 operations that can last for years" said Victor Varan, CEO HRAFN.

"TraceTracker and HRAFN were able to perfectly combine our RFID technology with the GPS one to obtain an internet-based service with user-friendly interface. Now the construction industry has a powerful tool to save money" said Luca Nardini, Sales Manager at CAEN RFID.

"The leading RFID products and expertise from CAEN and HRAFN helps us make asset tracking as effective as possible for our customers" said Geir Myrold, Head of Nordic Region at TraceTracker.

Please have a look on YouTube at the TraceTracker Asset video
Information about CAEN RFID
CAEN RFID is a leading Italian company in the design and production of RFID UHF readers and tags. CAEN RFID was the first company in Europe to produce and distribute UHF readers. Its active involvement in the EPC Global, AIM Europe and ETSI work groups have allowed it to provide RFID readers and tags which are in the vanguard of existing technology. Amongst these the easy2read© readers/writers have been designed to permit the use of one single identification technology for reading either at close range or at a range of several meters; the semi-passive easy2log© tag can be used for the monitoring and recording of temperatures of perishable products in transit (such as food or chemical/pharmaceutical products in cold storage)

For more information please contact:
Luca Nardini - Sales Manager
Tel: +39 0584 388398
Email: Website:
Information about TraceTracker AS
TraceTracker AS is a leading provider of asset tracking and product traceability solutions, delivered through a standardized platform, innovative software applications, and professional services.

For more information please contact:
Geir Myrold - Head of Nordic Region
Tel: +47 90 15 44 70
Email: Website:
Information about HRAFN
HRAFN is Scandinavia's leading expertise in RFID and standardization. We provide advice, knowledge services and solutions to a variety of industries and companies. Our solutions allow you to keep track of where everything is at all times. We have customers in retail, transport and logistics, construction and manufacturing.

For more information please contact:
Viktor Varan - CEO
Tel: +47 950 62 032
Email: Website:
Information about Telenor Objects
As part of the Telenor Group, Telenor Objects AS delivers managed services for machine-to-machine (M2M) communication. Through our vision any device to any application we deliver services which makes it easier to share information between sensors and applications in a safe and secure manner.

For more information please contact:
Edvin Holsæter - Key Account Manager
Tel: +47 908 21 187
Email: Website:
CAEN RFID srl - Via Vetraia, 11 - 55049 Viareggio (LU) - ITALY

© 2011, CAEN RFID srl, All Rights Reserved.
CAEN RFID srl, Via Vetraia, 11 55049 Viareggio (LU) - ITALY
Tel. +39.0584.388.398 Fax 39.0584.388.959 -

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